Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives
ISBN: 1931498717
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George Lakoff's (left) Don't Think of an Elephant!: Know Your Values and Frame the Debate - is a fascinating read regardless of your political beliefs. http://www.amazon.com/Dont-Think-Elephant-Debate-Progressive...
The Frank Luntz (right) example of death tax vs. estate tax is pretty well known. What he put together for the GOP about how to frame the bailouts/Wall St/financial reform/Obama admin this year is also a fascinating political document: http://www.docstoc.com/docs/23808095/Language-of-Financial-R...