Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by
Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
ISBN: 0618785914
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Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...
The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...
Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...