Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques
ISBN: 1118022513
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- Mozcon talk 2012: Persona Modeling Unhinged: the Zen of Whole Customer http://teamtreehouse.com/library/mozcon-2012/persona-modelin...
- His blog is great for daily inspiration: http://www.aimclearblog.com/
- Killer Facebook Ads (his book): http://www.amazon.com/Killer-Facebook-Ads-Cutting-Edge-Adver... (might be an affiliate link, but not mine—copied it from his site)