Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It cover
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
ISBN: 1999023005
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I love Simon Sinek! I'd also like to throw in my bid for this book as a great book into copy and product positioning:

https://www.amazon.com/Obviously-Awesome-Product-Positioning...

I know I kept that article super short and sparse but hopefully I get someone to think more critically about how they are doing their copywriting.